OnDeck Corporate Refresh

Branding/Identity

OnDeck, a small business lending company, has been around for over 10 years and was in dire need of some TLC both on the front and back end. Our team pitched a refresh with a modern take on OnDeck to increase brand awareness and stay up to date in the UI/UX space. To tackle this, I dove into competitor research on design systems and explored ways to modernize OnDeck's look. I introduced new secondary colors, design elements, photography styling, and updated the iconography. Now, we have an entire brand library that my team and I can pull from to make quick design updates. It was a great accomplishment to see the refreshed and cohesive brand come to life.